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Business Plan 2011 |
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| Venus if embarking on an expansion cum diversification plan which basically involves |
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Enhancement of its present thread manufacturing capacity. |
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Enhancement of Dyeing capacity for rayon thread as also technology up gradation to extend to new process for polyester dyeing, Cotton yarn Dyeing, Rat Tail Cord Dyeing and Sewing Thread, fabric dyeing and printing.
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Enhancement of its present metal zari manufacturing capacity. |
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Company will open branches / depots at important locations in India such as Bengaluru, Delhi, Kolkata, Mumbai, Tiruppur etc. to cater to the requirements of the customers. |
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Diversify through own manufacture in the Retail Designer fabrics segment. |
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Expansion in new technology embroidery machines and stitching unit. |
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The realization that embroidery now is not only just an expression, but also the means and art of decoration, decoration of clothes and almost anything that one can think of in fabric, In short this realization opens up a whole new segment of business to cash in catering to deep pockets not only in India but also abroad.
Based on a realistic assessment of its own capabilities and the possibilities, Venus presents a business plan which is prima facie practical but requiring support.
Venus on its part has been able to achieve the present results mainly through its performance in the local regional market. Venus believes that it has the potential to become a market leader at a significantly all India level, where as per its initial survey there is a large untapped market in many parts of India. Venus has also been getting many enquiries for exports of its products.
Venus recognizes the importance of strengthening its distribution channel and dealership network for implementing its future plans.
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